There can be slight variations when new because the whitewall has a painted black line covering part of it on the wheel side, or inside, and the black paint is sometimes wider than others. This black paint is to give separation between the whitewall and the wheel. The white is the outermost layer of rubber and actually will “touch” the wheel when that black paint wears off (which it always does if the tires are kept clean). If you look at the new tires when mounted you will notice the space between the whitewall and the wheel, and the used tires don't have that gap. This is because the new tire still has that black paint in place. This has always been the case with the Vogue White/Gold tire line.